It’s been 60 years since Yves Rocher created Botanical Beauty® in his native village of La Gacilly, in Brittany, France. With a deep love for Nature, he blazed a new trail for a beauty ideal that caters to what all women need.
For six decades, we have been advocates of beauty that is committed, authentic, natural, ethical and giving – like Yves Rocher wanted it. His vision continues to be passed on from generation to generation through his son Jacques and grandson Bris. True to our roots, we continue to reveal every woman’s beauty by giving them affordable products and always doing more to respect their skin and the planet.
Our mission is to educate and exemplify our worldview in La Gacilly
Maison Yves Rocher
Opened in September 2017, Maison Yves Rocher is in La Gacilly, France in the village where Yves Rocher's history has been written for the past 60 years.
Maison Yves Rocher is an institution in itself, a museum where visitors can learn about the world of Yves Rocher, its history, vision, and expertise. Perfect for adults and children alike, it offers a unique 45-minute multi-sensory tour through five staged world, each one with a different theme:
Yves Rocher's story and vision
Botanical engineering
Behind the scenes of Botanical Beauty®
The attic where it all began
Les Profiles of committed women
2009: The Eco-Hotel Spa opens
Now it's possible to live in harmony with nature. Yves Rocher’s son Jacques dreamed up an ecological hotel in the heart of the natural world on 10 hectares of the countryside.
Located a stone’s throw from La Gacilly, the idea behind this veritable oasis of tranquility is simple: to share the same habitat with plants and animals without disturbing them. Everything was designed to be sustainable. The hotel also has a gourmet restaurant that sources products right from the wild garden bordering the cabins in the woods. Le Spa is completely organic and blends into the landscape. It’s a taste of Natural Slow Life, a place to recharge before exploring the village or enjoying a walk through the nearby forest.
La Gacilly Photography Festival
Since the photo festival began in 2004, it has been successfully raising public awareness about our planet's fragile beauty.
Like windows on the world, the photographs on display serve as alarm bells to some and messages of hope to others. They all encourage us to take the time to watch, reflect on and respect nature.
Our initiatives to promote the beauty of all women
Partnership with Handicap'zéro
Yves Rocher has been a partner of Handicap'zéro since 2003. Together we have found solutions to aid the visually impaired and blind: these include an audio version of the Green Paper, Braille labels, and “Beauté sans miroir” (Beauty Without Mirrors) makeup workshops for discovering or relearning application techniques.
The brand enters into a partnership with HandiCapZéro to promote access to beauty for the blind and visually-impaired.
Dons Solidaires
Yves Rocher is proud to have been a part of the Dons Solidaires program since 2015. This association acts as a link between our company and charitable organizations by collecting ends of series and surplus stock we produce and redistributing them to those in need. More than 500 organizations in France receive these donations.
A brand plebiscited by women
No. 1 in cosmetics in France
The Yves Rocher brand became No. 1 in cosmetics* in France.
*Source: Kantar Worldpanel Beauty. By Volume & Value, 2007 to 2017. Total Women. Volume & Value market share of brands for Total Hygiene Beauty (Excluding oral products, soaps, shaving and feminine hygiene products).
Favorite Company of the French (2012)
Yves Rocher was voted Favorite Company of the French** on the Posternak-Ifop Barometer.
**Study conducted with a representative national sample of approximately 947 people by quarter, aged 18 and over, over the course of two days, answering the following question: “I am going to list some names of major companies. Based on what you have heard about them over the past few months, please tell me if you have a very good, good, somewhat poor or very poor impression of them.”
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